Administrators need to wisen up if football’s perception is to change

Media politics could not be more niche in Australia’s complex football landscape – and the message hardly muddier. For those operating in the comparatively small local scene, one currently battling sliding TV ratings and crowds, that can be both a blessing and a curse.

One striking advantage for journalists is the capacity to build close, trusting relationships with players, coaches, officials and other stakeholders. It is the kind of access about which counterparts working in the grand-scale, cut-throat world game in other countries can only dream.

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Undercutting this severely under-utilised benefit (more on that later) is a slightl…